It seems that in this current century everyone has wanted their jeans to look like they've been worn to death. The factory approach to tattered design can often result in an extremely fake look. Tell-tale sings are symetrical abrasions and tears (excluding knee holes), too dark denim with rips and holes strategically placed to display, erm, mating tools. A.P.C. customers will be happy to know that the company has found a way for you to purchase jeans who's lives have been depleted by actual humans. The name, Butler Worn Out Series, indicates that you don't have to do the dirty work. The company is encouraging customers to bring their old jeans to an A.P.C. store. By doing so you can purchase brand new jeans half price. This allows someone else to buy your lived in jeans for themselves.This does sound interesting. It eliminates the cost of breaking down denim in a factory, and is a greener approach to shopping in consumerism terms, but I'll stick with paying $2 for old jeans in thrift stores. What do you guys think?
I was listening to this the other day and remembered how amazing it is. It was this time of year that I fell in love with them. The lonliness and desperation was so present in the music that it made me want to cry. Music is the only form of art that has brought me to tears.
Genetic Denim's spring lookbook has the voodoo. These photos make me think of a girl who holds drum circles on hilltops and alters her thrift store clothes. She probably wanes the night away painting cryptic fairy tales and listening to Black Mountain. Do I dig? Indeed!